Despite having quite a few (14 this summer) routes out of the UK, it seems like news of Sterling going bankrupt has failed to reach the general public in Britain.
I'm not surprised of course given everything else that is in the news - credit-crisis, Obama, Swansea winning at Norwich and everything . . . Plus, on the day of the bankruptcy the news was overshadowed by the bmi takover by Lufty, but I haven't had many messages from those back home since Sterling filed. A few from the travel industry have been in touch though and obviously family and close friends.
One problem you always get with searching the internet for Sterling is that apart from being an excellent airline it also many other things including a name for the British pound. If I ever start an airline remind me to come up with a name that can only be related to the airline, Robair perhaps ?
Then again it could be a good thing that not many people know, in case Sterling is relaunched . . .
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